Grow Your Business

From diving with sharks to publishing books, from co-founding a collective to taking out a car loan for camera gear, Shane's journey as a professional underwater and ocean conservation photographer is packed with smart tips and invaluable resources for your own adventure in this field.
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Whether conservation photography is a hobby, a side-gig or you're a full-time pro, you need to know how to document income and expenses for tax season. Here are expert tips from an accountant who specializes in helping photographers go from reactive to proactive with their bookkeeping!
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Have you ever wished you could see inside the mind of a photo editor? To understand why they make the decisions they make about stories and know what it's like to actually work alongside them? Or have you dreamed of assisting on a photo story just so you could witness the ins and outs of how it all works? This honest, wide-ranging conversation with Sabine Meyer of  Audubon Magazine and conservation photographer Morgan Heim gives you surprising insights into the work of visual storytelling while encouraging you to follow your creative instincts.
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Being an influential conservation photographer means getting important stories in front of as many people as possible. So, here's the why and the HOW of transforming a single story idea into many published stories so you can reach different audiences to maximize your impact (and maximize the return on your story-creation time and energy investment!).
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What category of images are you primarily creating, and is that in alignment with the photographer you aspire to be?
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Good news and bad news. The bad news is, there's no magic bullet solution for time management. There's no one strategy you can flip on and swoosh, your calendar is cleared for creativity. The good news is, there are LOTS of solutions available that you can build a time-strategy tool kit out of. This means you can pull the just-right-for-right-now solution from the kit when you need it. We dive into four of these options in this episode PLUS mindset strategies that make the time strategies actually work.
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There's an inevitable question that comes up when you're working on a photo story or project that you know you want to get published: what images can you share on social media? What's smart to share and what's oversharing that could shoot you in the foot later on? We tackle this conundrum by asking one simple but essential question. 
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Achieving success in conservation photography is simple as long as you have these three ingredients: curiosity, persistence, and a willingness to pivot. As Jules Jacobs proves, these traits help you make bold moves, open doors to opportunities you'd only ever dreamed about, and find surprising friendships along the way.
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There are BIG perks to making small additions to the agreements you use with nonprofits when you donate images. This one simple tweak sets expectations, underscores your value as a photographer, and sets the stage for future paid work with the nonprofits you're volunteering with.
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Turning your passionate hobby into something that not only pays for itself but brings in a sustainable income is not nearly as complex or confusing as you might think. Start with these simple, straightforward steps, and grow from there.
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I get it. There's always a twinge of nervousness - even guilt - when it comes to spending money on your photography dreams. Thankfully, I've found a system that bypasses alllllll that and makes it possible and FUN to spend money on the tools and education you need to advance your skills and opportunities as a conservation photographer. 
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Do the portfolios on your site open doors for you... or slam them shut? Here are 3 simple steps to ensure you're not only publishing your best work, but the work that makes the most *sense* for your photography goals.
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